diff --git a/internal/merch/service_labels.go b/internal/merch/service_labels.go
index 4dc0012..ed4b2ef 100644
--- a/internal/merch/service_labels.go
+++ b/internal/merch/service_labels.go
@@ -1,31 +1,67 @@
 package merch
 
-import "context"
+import (
+	"context"
+	"github.com/gofrs/uuid"
+)
 
 func (s *service) createLabel(ctx context.Context, userId int64, label *LabelDTO) error {
-	return nil
+	if label == nil {
+		logWarn(serviceLogHeader, "label payload is empty")
+		return nil
+	}
+
+	now := s.utils.TimeNowUTC()
+
+	lUuid, err := uuid.NewV7()
+	if err != nil {
+		logErr(serviceLogHeader, err)
+		return err
+	}
+
+	newLabel := Label{
+		CreatedAt: now,
+		UpdatedAt: s.utils.NullTimeFromNow(now),
+		DeletedAt: s.utils.DeletedNullTime(),
+		UserId:    userId,
+		Uuid:      lUuid.String(),
+		Name:      label.Name,
+		Color:     label.Color,
+		BgColor:   label.BgColor,
+	}
+
+	return s.repo.createLabel(ctx, userId, &newLabel)
 }
 
 func (s *service) getLabels(ctx context.Context, userId int64) ([]LabelsList, error) {
-	return nil, nil
+	return s.repo.getLabels(ctx, userId)
 }
 
 func (s *service) updateLabel(ctx context.Context, userId int64, labelUuid string, payload *LabelDTO) error {
-	return nil
+
+	l := Label{
+		UpdatedAt: s.utils.NullTimeNowUTC(),
+		Uuid:      labelUuid,
+		Name:      payload.Name,
+		Color:     payload.Color,
+		BgColor:   payload.BgColor,
+	}
+
+	return s.repo.updateLabel(ctx, userId, &l)
 }
 
 func (s *service) deleteLabel(ctx context.Context, userId int64, labelUuid string) error {
-	return nil
+	return s.repo.deleteLabel(ctx, userId, labelUuid, s.utils.NullTimeNowUTC())
 }
 
 func (s *service) attachLabel(ctx context.Context, userId int64, payload *LabelLink) error {
-	return nil
+	return s.repo.attachLabel(ctx, userId, payload)
 }
 
 func (s *service) detachLabel(ctx context.Context, userId int64, payload *LabelLink) error {
-	return nil
+	return s.repo.detachLabel(ctx, userId, payload)
 }
 
 func (s *service) getMerchLabels(ctx context.Context, userId int64, merchUuid string) ([]string, error) {
-	return nil, nil
+	return s.repo.getAttachedLabelsByUuid(ctx, userId, merchUuid)
 }