diff --git a/docs/docs.go b/docs/docs.go
index 8e556d2..0111bc4 100644
--- a/docs/docs.go
+++ b/docs/docs.go
@@ -279,6 +279,254 @@ const docTemplate = `{
                 }
             }
         },
+        "/merch/labels": {
+            "get": {
+                "security": [
+                    {
+                        "BearerAuth": []
+                    }
+                ],
+                "description": "Получить все метки товаров",
+                "tags": [
+                    "Merch labels"
+                ],
+                "summary": "Получить все метки товаров",
+                "responses": {
+                    "200": {
+                        "description": "OK",
+                        "schema": {
+                            "type": "array",
+                            "items": {
+                                "$ref": "#/definitions/merch.LabelsList"
+                            }
+                        }
+                    },
+                    "400": {
+                        "description": "Bad Request",
+                        "schema": {
+                            "$ref": "#/definitions/responses.ErrorResponse400"
+                        }
+                    },
+                    "500": {
+                        "description": "Internal Server Error",
+                        "schema": {
+                            "$ref": "#/definitions/responses.ErrorResponse500"
+                        }
+                    }
+                }
+            },
+            "post": {
+                "security": [
+                    {
+                        "BearerAuth": []
+                    }
+                ],
+                "description": "Создать новую метку для товара",
+                "tags": [
+                    "Merch labels"
+                ],
+                "summary": "Создать новую метку для товара",
+                "parameters": [
+                    {
+                        "description": "payload",
+                        "name": "payload",
+                        "in": "body",
+                        "required": true,
+                        "schema": {
+                            "$ref": "#/definitions/merch.LabelDTO"
+                        }
+                    }
+                ],
+                "responses": {
+                    "200": {
+                        "description": "OK"
+                    },
+                    "400": {
+                        "description": "Bad Request",
+                        "schema": {
+                            "$ref": "#/definitions/responses.ErrorResponse400"
+                        }
+                    },
+                    "500": {
+                        "description": "Internal Server Error",
+                        "schema": {
+                            "$ref": "#/definitions/responses.ErrorResponse500"
+                        }
+                    }
+                }
+            }
+        },
+        "/merch/labels/attach": {
+            "post": {
+                "security": [
+                    {
+                        "BearerAuth": []
+                    }
+                ],
+                "description": "Прикрепить метку к товару",
+                "tags": [
+                    "Merch labels"
+                ],
+                "summary": "Прикрепить метку к товару",
+                "parameters": [
+                    {
+                        "description": "payload",
+                        "name": "payload",
+                        "in": "body",
+                        "required": true,
+                        "schema": {
+                            "$ref": "#/definitions/merch.LabelLink"
+                        }
+                    }
+                ],
+                "responses": {
+                    "200": {
+                        "description": "OK"
+                    },
+                    "400": {
+                        "description": "Bad Request",
+                        "schema": {
+                            "$ref": "#/definitions/responses.ErrorResponse400"
+                        }
+                    },
+                    "500": {
+                        "description": "Internal Server Error",
+                        "schema": {
+                            "$ref": "#/definitions/responses.ErrorResponse500"
+                        }
+                    }
+                }
+            }
+        },
+        "/merch/labels/detach": {
+            "post": {
+                "security": [
+                    {
+                        "BearerAuth": []
+                    }
+                ],
+                "description": "Удалить привязку метки к товару",
+                "tags": [
+                    "Merch labels"
+                ],
+                "summary": "Удалить привязку метки к товару",
+                "parameters": [
+                    {
+                        "description": "payload",
+                        "name": "payload",
+                        "in": "body",
+                        "required": true,
+                        "schema": {
+                            "$ref": "#/definitions/merch.LabelLink"
+                        }
+                    }
+                ],
+                "responses": {
+                    "200": {
+                        "description": "OK"
+                    },
+                    "400": {
+                        "description": "Bad Request",
+                        "schema": {
+                            "$ref": "#/definitions/responses.ErrorResponse400"
+                        }
+                    },
+                    "500": {
+                        "description": "Internal Server Error",
+                        "schema": {
+                            "$ref": "#/definitions/responses.ErrorResponse500"
+                        }
+                    }
+                }
+            }
+        },
+        "/merch/labels/{uuid}": {
+            "put": {
+                "security": [
+                    {
+                        "BearerAuth": []
+                    }
+                ],
+                "description": "Изменить метку",
+                "tags": [
+                    "Merch labels"
+                ],
+                "summary": "Изменить метку",
+                "parameters": [
+                    {
+                        "type": "string",
+                        "description": "label uuid",
+                        "name": "uuid",
+                        "in": "path",
+                        "required": true
+                    },
+                    {
+                        "description": "payload",
+                        "name": "payload",
+                        "in": "body",
+                        "required": true,
+                        "schema": {
+                            "$ref": "#/definitions/merch.LabelDTO"
+                        }
+                    }
+                ],
+                "responses": {
+                    "200": {
+                        "description": "OK"
+                    },
+                    "400": {
+                        "description": "Bad Request",
+                        "schema": {
+                            "$ref": "#/definitions/responses.ErrorResponse400"
+                        }
+                    },
+                    "500": {
+                        "description": "Internal Server Error",
+                        "schema": {
+                            "$ref": "#/definitions/responses.ErrorResponse500"
+                        }
+                    }
+                }
+            },
+            "delete": {
+                "security": [
+                    {
+                        "BearerAuth": []
+                    }
+                ],
+                "description": "Пометить метку как удаленную",
+                "tags": [
+                    "Merch labels"
+                ],
+                "summary": "Пометить метку как удаленную",
+                "parameters": [
+                    {
+                        "type": "string",
+                        "description": "label uuid",
+                        "name": "uuid",
+                        "in": "path",
+                        "required": true
+                    }
+                ],
+                "responses": {
+                    "200": {
+                        "description": "OK"
+                    },
+                    "400": {
+                        "description": "Bad Request",
+                        "schema": {
+                            "$ref": "#/definitions/responses.ErrorResponse400"
+                        }
+                    },
+                    "500": {
+                        "description": "Internal Server Error",
+                        "schema": {
+                            "$ref": "#/definitions/responses.ErrorResponse500"
+                        }
+                    }
+                }
+            }
+        },
         "/merch/{uuid}": {
             "get": {
                 "security": [
@@ -781,6 +1029,48 @@ const docTemplate = `{
                 }
             }
         },
+        "merch.LabelDTO": {
+            "type": "object",
+            "properties": {
+                "bg_color": {
+                    "type": "string"
+                },
+                "color": {
+                    "type": "string"
+                },
+                "name": {
+                    "type": "string"
+                }
+            }
+        },
+        "merch.LabelLink": {
+            "type": "object",
+            "properties": {
+                "label_uuid": {
+                    "type": "string"
+                },
+                "merch_uuid": {
+                    "type": "string"
+                }
+            }
+        },
+        "merch.LabelsList": {
+            "type": "object",
+            "properties": {
+                "bg_color": {
+                    "type": "string"
+                },
+                "color": {
+                    "type": "string"
+                },
+                "label_uuid": {
+                    "type": "string"
+                },
+                "name": {
+                    "type": "string"
+                }
+            }
+        },
         "merch.ListResponse": {
             "type": "object",
             "properties": {
diff --git a/docs/swagger.json b/docs/swagger.json
index ea5dbf2..7b17bd7 100644
--- a/docs/swagger.json
+++ b/docs/swagger.json
@@ -271,6 +271,254 @@
                 }
             }
         },
+        "/merch/labels": {
+            "get": {
+                "security": [
+                    {
+                        "BearerAuth": []
+                    }
+                ],
+                "description": "Получить все метки товаров",
+                "tags": [
+                    "Merch labels"
+                ],
+                "summary": "Получить все метки товаров",
+                "responses": {
+                    "200": {
+                        "description": "OK",
+                        "schema": {
+                            "type": "array",
+                            "items": {
+                                "$ref": "#/definitions/merch.LabelsList"
+                            }
+                        }
+                    },
+                    "400": {
+                        "description": "Bad Request",
+                        "schema": {
+                            "$ref": "#/definitions/responses.ErrorResponse400"
+                        }
+                    },
+                    "500": {
+                        "description": "Internal Server Error",
+                        "schema": {
+                            "$ref": "#/definitions/responses.ErrorResponse500"
+                        }
+                    }
+                }
+            },
+            "post": {
+                "security": [
+                    {
+                        "BearerAuth": []
+                    }
+                ],
+                "description": "Создать новую метку для товара",
+                "tags": [
+                    "Merch labels"
+                ],
+                "summary": "Создать новую метку для товара",
+                "parameters": [
+                    {
+                        "description": "payload",
+                        "name": "payload",
+                        "in": "body",
+                        "required": true,
+                        "schema": {
+                            "$ref": "#/definitions/merch.LabelDTO"
+                        }
+                    }
+                ],
+                "responses": {
+                    "200": {
+                        "description": "OK"
+                    },
+                    "400": {
+                        "description": "Bad Request",
+                        "schema": {
+                            "$ref": "#/definitions/responses.ErrorResponse400"
+                        }
+                    },
+                    "500": {
+                        "description": "Internal Server Error",
+                        "schema": {
+                            "$ref": "#/definitions/responses.ErrorResponse500"
+                        }
+                    }
+                }
+            }
+        },
+        "/merch/labels/attach": {
+            "post": {
+                "security": [
+                    {
+                        "BearerAuth": []
+                    }
+                ],
+                "description": "Прикрепить метку к товару",
+                "tags": [
+                    "Merch labels"
+                ],
+                "summary": "Прикрепить метку к товару",
+                "parameters": [
+                    {
+                        "description": "payload",
+                        "name": "payload",
+                        "in": "body",
+                        "required": true,
+                        "schema": {
+                            "$ref": "#/definitions/merch.LabelLink"
+                        }
+                    }
+                ],
+                "responses": {
+                    "200": {
+                        "description": "OK"
+                    },
+                    "400": {
+                        "description": "Bad Request",
+                        "schema": {
+                            "$ref": "#/definitions/responses.ErrorResponse400"
+                        }
+                    },
+                    "500": {
+                        "description": "Internal Server Error",
+                        "schema": {
+                            "$ref": "#/definitions/responses.ErrorResponse500"
+                        }
+                    }
+                }
+            }
+        },
+        "/merch/labels/detach": {
+            "post": {
+                "security": [
+                    {
+                        "BearerAuth": []
+                    }
+                ],
+                "description": "Удалить привязку метки к товару",
+                "tags": [
+                    "Merch labels"
+                ],
+                "summary": "Удалить привязку метки к товару",
+                "parameters": [
+                    {
+                        "description": "payload",
+                        "name": "payload",
+                        "in": "body",
+                        "required": true,
+                        "schema": {
+                            "$ref": "#/definitions/merch.LabelLink"
+                        }
+                    }
+                ],
+                "responses": {
+                    "200": {
+                        "description": "OK"
+                    },
+                    "400": {
+                        "description": "Bad Request",
+                        "schema": {
+                            "$ref": "#/definitions/responses.ErrorResponse400"
+                        }
+                    },
+                    "500": {
+                        "description": "Internal Server Error",
+                        "schema": {
+                            "$ref": "#/definitions/responses.ErrorResponse500"
+                        }
+                    }
+                }
+            }
+        },
+        "/merch/labels/{uuid}": {
+            "put": {
+                "security": [
+                    {
+                        "BearerAuth": []
+                    }
+                ],
+                "description": "Изменить метку",
+                "tags": [
+                    "Merch labels"
+                ],
+                "summary": "Изменить метку",
+                "parameters": [
+                    {
+                        "type": "string",
+                        "description": "label uuid",
+                        "name": "uuid",
+                        "in": "path",
+                        "required": true
+                    },
+                    {
+                        "description": "payload",
+                        "name": "payload",
+                        "in": "body",
+                        "required": true,
+                        "schema": {
+                            "$ref": "#/definitions/merch.LabelDTO"
+                        }
+                    }
+                ],
+                "responses": {
+                    "200": {
+                        "description": "OK"
+                    },
+                    "400": {
+                        "description": "Bad Request",
+                        "schema": {
+                            "$ref": "#/definitions/responses.ErrorResponse400"
+                        }
+                    },
+                    "500": {
+                        "description": "Internal Server Error",
+                        "schema": {
+                            "$ref": "#/definitions/responses.ErrorResponse500"
+                        }
+                    }
+                }
+            },
+            "delete": {
+                "security": [
+                    {
+                        "BearerAuth": []
+                    }
+                ],
+                "description": "Пометить метку как удаленную",
+                "tags": [
+                    "Merch labels"
+                ],
+                "summary": "Пометить метку как удаленную",
+                "parameters": [
+                    {
+                        "type": "string",
+                        "description": "label uuid",
+                        "name": "uuid",
+                        "in": "path",
+                        "required": true
+                    }
+                ],
+                "responses": {
+                    "200": {
+                        "description": "OK"
+                    },
+                    "400": {
+                        "description": "Bad Request",
+                        "schema": {
+                            "$ref": "#/definitions/responses.ErrorResponse400"
+                        }
+                    },
+                    "500": {
+                        "description": "Internal Server Error",
+                        "schema": {
+                            "$ref": "#/definitions/responses.ErrorResponse500"
+                        }
+                    }
+                }
+            }
+        },
         "/merch/{uuid}": {
             "get": {
                 "security": [
@@ -773,6 +1021,48 @@
                 }
             }
         },
+        "merch.LabelDTO": {
+            "type": "object",
+            "properties": {
+                "bg_color": {
+                    "type": "string"
+                },
+                "color": {
+                    "type": "string"
+                },
+                "name": {
+                    "type": "string"
+                }
+            }
+        },
+        "merch.LabelLink": {
+            "type": "object",
+            "properties": {
+                "label_uuid": {
+                    "type": "string"
+                },
+                "merch_uuid": {
+                    "type": "string"
+                }
+            }
+        },
+        "merch.LabelsList": {
+            "type": "object",
+            "properties": {
+                "bg_color": {
+                    "type": "string"
+                },
+                "color": {
+                    "type": "string"
+                },
+                "label_uuid": {
+                    "type": "string"
+                },
+                "name": {
+                    "type": "string"
+                }
+            }
+        },
         "merch.ListResponse": {
             "type": "object",
             "properties": {
diff --git a/docs/swagger.yaml b/docs/swagger.yaml
index 1afef07..3dadf18 100644
--- a/docs/swagger.yaml
+++ b/docs/swagger.yaml
@@ -14,6 +14,33 @@ definitions:
       link:
         type: string
     type: object
+  merch.LabelDTO:
+    properties:
+      bg_color:
+        type: string
+      color:
+        type: string
+      name:
+        type: string
+    type: object
+  merch.LabelLink:
+    properties:
+      label_uuid:
+        type: string
+      merch_uuid:
+        type: string
+    type: object
+  merch.LabelsList:
+    properties:
+      bg_color:
+        type: string
+      color:
+        type: string
+      label_uuid:
+        type: string
+      name:
+        type: string
+    type: object
   merch.ListResponse:
     properties:
       merch_uuid:
@@ -368,6 +395,161 @@ paths:
       summary: Загрузить картинку по merch_uuid
       tags:
       - Merch images
+  /merch/labels:
+    get:
+      description: Получить все метки товаров
+      responses:
+        "200":
+          description: OK
+          schema:
+            items:
+              $ref: '#/definitions/merch.LabelsList'
+            type: array
+        "400":
+          description: Bad Request
+          schema:
+            $ref: '#/definitions/responses.ErrorResponse400'
+        "500":
+          description: Internal Server Error
+          schema:
+            $ref: '#/definitions/responses.ErrorResponse500'
+      security:
+      - BearerAuth: []
+      summary: Получить все метки товаров
+      tags:
+      - Merch labels
+    post:
+      description: Создать новую метку для товара
+      parameters:
+      - description: payload
+        in: body
+        name: payload
+        required: true
+        schema:
+          $ref: '#/definitions/merch.LabelDTO'
+      responses:
+        "200":
+          description: OK
+        "400":
+          description: Bad Request
+          schema:
+            $ref: '#/definitions/responses.ErrorResponse400'
+        "500":
+          description: Internal Server Error
+          schema:
+            $ref: '#/definitions/responses.ErrorResponse500'
+      security:
+      - BearerAuth: []
+      summary: Создать новую метку для товара
+      tags:
+      - Merch labels
+  /merch/labels/{uuid}:
+    delete:
+      description: Пометить метку как удаленную
+      parameters:
+      - description: label uuid
+        in: path
+        name: uuid
+        required: true
+        type: string
+      responses:
+        "200":
+          description: OK
+        "400":
+          description: Bad Request
+          schema:
+            $ref: '#/definitions/responses.ErrorResponse400'
+        "500":
+          description: Internal Server Error
+          schema:
+            $ref: '#/definitions/responses.ErrorResponse500'
+      security:
+      - BearerAuth: []
+      summary: Пометить метку как удаленную
+      tags:
+      - Merch labels
+    put:
+      description: Изменить метку
+      parameters:
+      - description: label uuid
+        in: path
+        name: uuid
+        required: true
+        type: string
+      - description: payload
+        in: body
+        name: payload
+        required: true
+        schema:
+          $ref: '#/definitions/merch.LabelDTO'
+      responses:
+        "200":
+          description: OK
+        "400":
+          description: Bad Request
+          schema:
+            $ref: '#/definitions/responses.ErrorResponse400'
+        "500":
+          description: Internal Server Error
+          schema:
+            $ref: '#/definitions/responses.ErrorResponse500'
+      security:
+      - BearerAuth: []
+      summary: Изменить метку
+      tags:
+      - Merch labels
+  /merch/labels/attach:
+    post:
+      description: Прикрепить метку к товару
+      parameters:
+      - description: payload
+        in: body
+        name: payload
+        required: true
+        schema:
+          $ref: '#/definitions/merch.LabelLink'
+      responses:
+        "200":
+          description: OK
+        "400":
+          description: Bad Request
+          schema:
+            $ref: '#/definitions/responses.ErrorResponse400'
+        "500":
+          description: Internal Server Error
+          schema:
+            $ref: '#/definitions/responses.ErrorResponse500'
+      security:
+      - BearerAuth: []
+      summary: Прикрепить метку к товару
+      tags:
+      - Merch labels
+  /merch/labels/detach:
+    post:
+      description: Удалить привязку метки к товару
+      parameters:
+      - description: payload
+        in: body
+        name: payload
+        required: true
+        schema:
+          $ref: '#/definitions/merch.LabelLink'
+      responses:
+        "200":
+          description: OK
+        "400":
+          description: Bad Request
+          schema:
+            $ref: '#/definitions/responses.ErrorResponse400'
+        "500":
+          description: Internal Server Error
+          schema:
+            $ref: '#/definitions/responses.ErrorResponse500'
+      security:
+      - BearerAuth: []
+      summary: Удалить привязку метки к товару
+      tags:
+      - Merch labels
   /prices:
     get:
       description: Получить цены мерча за период